Latest Posts
Entrepreneurship, Finance, SEO/SEM
Marin Software Raises $16M
Marin Software announced today that they raised $16 million in Series E funding, totaling $51 million. Marin Software offers products for search engine management used primarily by large advertisers and agencies. In 2010, the company expanded it’s offering to provide options for companies spending less than $100,000/mo, as well as retargeting, Facebook ads and more. [...]
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Chicago Transit Tees
Chicago L Shirts is a cool online shop that has a very niche product. The shirts take the Chicago CTA signage and coordinates and apply them to a corresponding t-shirt color. This is a really cool concept and a fun way to show your neighborhood pride for just $20. According to the website, the only [...]
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Internet Marketing, Social Media, Strategy
Finding Your Voice
One of the most important attributes of any brand is it’s voice. This is what a buyer hears when it holds a product up to his/her ear to listens to what it has to say. With social media marketing taking center stage, brands are now looking to Twitter for the perfect way to showcase their [...]
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Finance, Mobile, Social Media, Startups
Startup – Color
With a wave of publicity and pockets full of cash, the new mobile photo application COLOR is turning a lot of heads. They announced $41 million in funding, all of which is pre-launch. According to Tech Crunch, this is the most money Sequoia Capital has ever given a pre-launch startup, including Google. Needless to say, [...]
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Heineken Drafting New Focus
Heineken, one of the most well known “green bottle beer” brands, recently announced that they are going to be focusing more on getting their draft beer in bars and restaurants. The interesting aspect is that they are using this method as a marketing tactic in attempt to improve their in-store sales of bottles, cans and [...]
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Campaigns, Ideas, Internet Marketing, SEO/SEM
SEO & Campaign Alignment
If you have been anywhere near the loop in Chicago over the past few months, you have probably seen some large, orange signs for a new condo like the one shown below. However, if you aren’t close enough to the signs, you can’t see what everything else says. This slogan caught my interest so I [...]
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