Google Analytics currently has a new feature in limited beta that I am particularly excited about. Multi-Channel Funnels. With this feature you will be able to see all the channels that led to your customer purchasing a product or signing up for your service. Internet marketers currently struggle with attribution and without a room full [...]

I have been reading the SEOmoz blog for a couple years now and started using their tools as they became available. Near the end of 2010, they made the commitment to focus heavily on their SEO tools and to make them better and more available to other business owners and SEO professionals. By creating a [...]

Marin Software announced today that they raised $16 million in Series E funding, totaling $51 million. Marin Software offers products for search engine management used primarily by large advertisers and agencies.  In 2010, the company expanded it’s offering to provide options for companies spending less than $100,000/mo, as well as retargeting, Facebook ads and more. [...]

Chicago L Shirts is a cool online shop that has a very niche product.  The shirts take the Chicago CTA signage and coordinates and apply them to a corresponding t-shirt color.  This is a really cool concept and a fun way to show your neighborhood pride for just $20.  According to the website, the only [...]

With a wave of publicity and pockets full of cash, the new mobile photo application COLOR is turning a lot of heads. They announced $41 million in funding, all of which is pre-launch.  According to Tech Crunch, this is the most money Sequoia Capital has ever given a pre-launch startup, including Google.  Needless to say, [...]

Heineken, one of the most well known “green bottle beer” brands, recently announced that they are going to be focusing more on getting their draft beer in bars and restaurants.  The interesting aspect is that they are using this method as a marketing tactic in attempt to improve their in-store sales of bottles, cans and [...]