Google Analytics currently has a new feature in limited beta that I am particularly excited about. Multi-Channel Funnels. With this feature you will be able to see all the channels that led to your customer purchasing a product or signing up for your service. Internet marketers currently struggle with attribution and without a room full [...]

This is a pretty quick and easy concept, but it can be very help for your long-term analytics use.  Last month I switched my static personal site to a Tumblr blog and experienced an immediate spike in traffic.  I was just looking back over the last month and I had to spend a few minutes [...]

Do you want data faster?  Are there opportunities for you to benefit from immediate information on your website visitors?  Chartbeat web analytics offers real-time web analytics for just $9.95 per month.  A little more on what Chartbeat is all about. Chartbeat is a revolutionary real-time analytics service that enables people to understand emergent behaviour in [...]

Landing pages are a HUGE factor in online conversion rates.  Do you have the ability to perform sophisticated A/B testing with your current platform?  If not, Unbounce.com has created a simple solution that will guide you through the process and allow you to A/B test your landing pages without the need to bother your IT [...]

When you set up analytics on a blog or website, be it for you or for someone else, you want to make sure that internal traffic to the site is filtered out so that you get an accurate data set of user traffic.  If you work from home, an office or a coffee shop, make [...]

If you don’t currently have goals set up in analytics, you should.  Adding goals will create an entirely new dimension to the data you are reviewing and can give you more information on conversions and ROI.  Log in to your Google Analytics account and click on the ‘Goals’ tab.  If you see what is shown [...]