Three years ago my wife & I moved to start the spiritual, and entrepreneurial venture, of planting a non-traditional, post-modern church. Much like any start-up, letting people know we existed was our number one priority. We received advice from many on how to do this but ultimately decided that using social media would be our [...]

After watching the Twitterverse explode with sarcasm and outrage over the Groupon Super Bowl ads, I figured I would share a few thoughts. I personally enjoyed the ads and felt that they did a great job of shedding light on several important issues while utilizing self-deprecating humor to explain to millions of consumers why Groupon [...]

If you own or manage a store where people use shopping carts and baskets, place a small stack of baskets in a few different places throughout the store.  It really wouldn’t take much for an employee on the floor to make sure there are 5 or 6 baskets in a few different spots and it [...]

A few weeks ago I had dinner with my friend and internet marketing colleague, Brad Lowrey.  We ate at a nearby Smokey Bones restaurant and I was admiring the new brand identity that had been implemented in March 2009.  The new look (shown above) is very clean and edgy.  Better than just the logo, the entire [...]