One of the most important attributes of any brand is it’s voice. This is what a buyer hears when it holds a product up to his/her ear to listens to what it has to say. With social media marketing taking center stage, brands are now looking to Twitter for the perfect way to showcase their voice. Wow Bao, a Chicago-based Asian restaurant chain, has created @BaoMouth to be the voice of their brand.

Read more about the Wow Bao social media strategy to find out how to create a voice of your own:

http://435digital.com/blog/2011/01/05/the-social-media-marketing-strategy-of-wow-bao/